Find Referrals or Catch Birds?
(Catch birds is just an analogy, I don't really do that, but I do try to find referrals EVERY DAY.)
If you want to find referrals (The Good Ones), DON'T chase them!
Let Them Find YOU!
Let me ask you a simple question, if you did find it necessary to catch a few
birds what method would you use? Would you run wildly through a field waving a
blanket in the air until you knocked one down, or throw a few breadcrumbs in a
corner and wait for them to come around?
I do exactly the same thing online. I find places I can contribute with help and answers to common problems, then I let them find their way back to me. A good example is the Fusioncash forum (they don't allow us to post referral links to other programs). I am there a lot, so I do attract interested prospects by hinting (sometimes not so subtly) that they can find me on Google. By using oldbuddy as my user name and making sure it shows up if they do a search for it, the best referrals find me and I have a chance to bring them into a community outside that forum, where we can help each other and strengthen our relationship.